While looking further into ox-hugo I decided to also look further into just bog-standard org-publish. I already had some elisp to build out my org files to html and I decided to break that elisp down into a literate program that is then compiled into a build directory which contains all the shell, elisp, CSS, and Dockerfiles I need to build and deploy a website built with org-publish. I am not currently using this to deploy this or any other website, but I was pretty happy with the result and wanted to share. I think I could quickly get a website that is almost identical to my current NextJS site.
You can check out the build script and see how I’m doing it.